Kadi Luggage — Weekly Sales & Conversion Analysis
Shopify + Triple Whale data · Sep 2025 – Mar 2026 · Impact of Myer sale periods on online performance
Peak Conv. Rate
2.42%
Week of Nov 3 (sale)
Baseline Conv. Rate
~0.7%
Non-sale average
Peak Weekly Revenue
A$23,453
Week of Nov 17
Lowest Revenue
A$382
Week of Dec 15
Sale Uplift
3-5x
Conv. rate vs baseline
Recovery Time
~8 wks
Dec–Jan post-sale dip
Weekly Conversion Rate
Shopify online store conversion rate (purchases ÷ sessions). Orange band = Myer/BFCM sale period.
Weekly Revenue vs Ad Spend
Revenue (CV) from Triple Whale attribution vs weekly ad spend across Google Ads, Meta & Klaviyo.
Weekly Sessions
Total online store sessions from Shopify analytics.
Weekly ROAS (Return on Ad Spend)
Revenue ÷ Ad Spend. Values above 1.0 = profitable. Dashed line = breakeven.
Key Insights for Myer
- Nov 3–17 was the clear peak — conversion rate hit 2.16–2.42% (3-5x the baseline of ~0.7%), revenue reached A$17-23k/week, and ROAS peaked at 8.22x.
- The sale effect is dramatic on both traffic and conversion — sessions nearly doubled (3,500 vs ~1,800 baseline) AND visitors were far more likely to purchase.
- Post-sale crater (Dec–Jan) — conversion dropped to 0.25–0.57%, well below pre-sale levels. Revenue fell to as low as A$382/week. ROAS went below 1.0 (losing money on ads).
- Recovery takes ~8 weeks — it wasn't until early February that conversion rate returned to pre-sale levels (~0.9%).
- Feb 16 shows a secondary bump — conversion rate rose to 0.97% with A$5,273 revenue, possibly aligning with a Myer mid-season sale or Valentine's Day.
- Customers pull forward purchases — the deep post-sale trough suggests sales periods cannibalize future demand rather than being purely incremental.